Packaging & product visualisation — HUNG

ROYAL MARZIPAN · VIETNAM

A taste of Vietnam. A world of stories.

From the first almond to the last ribbon. Discover a marzipan brand inspired by the colours, places and living traditions of Vietnam.

Explore the collection The story behind HUNG

A GIFT. A JOURNEY. A MEMORY.Packaging & product visualisation↓

MORE THAN A SWEET GIFT

Some journeys deserve
to be taken home.

A place can stay with you in a colour, a story, a small gesture. HUNG brings that idea to marzipan: thoughtful gifts that invite you to discover Vietnam, one collection at a time.

THE FIRST CHAPTER

A collection of
small wonders.

Bars for your own quiet moment. Boxes for the people who matter. A first glimpse of what we are creating.

EVERYDAY DISCOVERY

Classic almond, warming ginger, or a little coconut escape.

THE ART OF GIVING

A thoughtful gesture, wrapped in the colours of celebration.

Our launch collection is in development. Images are concepts; recipes, sizes and prices will be confirmed before sales open.

TWO COLLECTION SERIES

Places you have been.
Stories you take home.

Bring home marzipan bearing the name Sa Pa. Discover a community through a gift. HUNG connects taste, travel and the stories of Vietnam.

Sa Pa — Collection packaging concept — PLACES OF VIETNAM
Sa Pa
Collection packaging concept

Hạ Long Bay — Collection packaging concept — PLACES OF VIETNAM
Hạ Long Bay
Collection packaging concept

Đà Nẵng — Collection packaging concept — PLACES OF VIETNAM
Đà Nẵng
Collection packaging concept

H’Mông — Collection packaging concept — PEOPLES OF VIETNAM
H’Mông
Collection packaging concept

01 · PLACES OF VIETNAM

Your journey, on the box.

Cities, bays and mountain valleys. Each edition carries a place name and tells its story — a gift that remembers where your journey took you.

Sa PaMOUNTAIN VALLEYS
Hạ Long BayISLANDS & SEA
Đà NẵngA CITY BY THE SEA
Hà NộiTHE CAPITAL
Sài GònCITY STORIES
Nha TrangTHE COAST

Choose Sa Pa in Sa Pa. Đà Nẵng in Đà Nẵng. At the airport, bring several chapters of your journey together.

02 · PEOPLES OF VIETNAM

Begin with a name.

Vietnam has 54 officially recognised ethnic groups. This series is about people, their histories and living traditions. Each future edition bears the name of a community and invites you to learn more.

Kinh
HmongH’MÔNG
Dao
Tày
ChamCHĂM
Khmer

A community’s name on the packaging. Inside, marzipan and a short story about its people, crafts and living traditions.

Ideas for future editions. Designs, stories and assortments are in development. Meet Vietnam’s ethnic groups ↗

VIETNAM, BEYOND THE POSTCARD

Many places.
Countless stories.

Vietnam is home to 54 recognised ethnic groups. Their distinct languages, crafts and traditions make every journey a chance to listen and learn.

ROOTS & REMEMBRANCE

Where a story of origins lives on.

At Nghĩa Lĩnh mountain, communities honour the Hùng Kings, remembered in Vietnamese tradition as ancestral founders. The worship of the Hùng Kings in Phú Thọ was inscribed by UNESCO in 2012. It is a living expression of gratitude and shared origins.

For HUNG, the name is an invitation to remember where stories begin.

Explore the source

A cultural journey that inspires HUNG. These places do not indicate ingredient sourcing or production locations.

The HUNG emblem · Royal Marzipan

THE MEANING OF HUNG

Rooted in stories.
Open to the world.

HUNG begins with a simple wish: to make a gift from Vietnam that opens a conversation about Vietnam.

A name that remembers

Our name takes inspiration from the Hùng Kings and the Vietnamese tradition of remembering one’s origins. HUNG is a new, independent confectionery brand; our story is just beginning.

Colours with a story

A small stripe of colour recalls cờ ngũ sắc, traditional festival flags associated with the five elements. Red, blue, yellow and green accents sit alongside black and gold, giving a contemporary expression to that inspiration.

An almond becomes a crown

The almond-shaped lines of our emblem bring the ingredient and the idea of a royal gift together. “Royal Marzipan” expresses our creative direction, with care for the stories that inspired it.

About the festival flags

OUR FUTURE CRAFT

It begins
with the almond.

Marzipan is an almond-and-sugar confection with a delicate texture and a long confectionery tradition. Our ambition is to give it a distinctive home in Vietnam.

We are preparing to establish production in Vietnam. Equipment, suppliers and final recipes are still being selected.

Ingredient selection

We plan to begin with the character and quality of the almonds.

Recipe development

A balance of almond flavour, sweetness and texture will guide our trials.

Made for the journey

Packaging and storage will be developed for gifting and the conditions in Vietnam.

Our early designs explore a 70% almond recipe. This is a development target, not a confirmed product specification.

THE JOURNEY AHEAD

From Vietnam.
To wherever you’re going.

We are planning three ways to discover HUNG. Locations, dates and online ordering will be announced when confirmed.

At the airport

A last taste of the journey. Gift collections are planned for airport retail.

Airport locations to be announced

In our own stores

A place to discover the collection and take time over a thoughtful gift.

Store openings to be announced

Online, at your pace

Explore the collection from home and send a little of Vietnam to someone you love.

Online orders are not open yet

A few things to know

Can I buy HUNG now?

Not yet. HUNG is preparing for launch. The collections shown are concepts, and no orders or payments are being accepted.

Is marzipan a traditional Vietnamese sweet?

Marzipan is an almond-and-sugar confection associated with a wider confectionery tradition. HUNG is a contemporary brand inspired by Vietnamese culture; we do not present marzipan as a historic Vietnamese recipe.

Where will the marzipan be made?

We plan to establish production in Vietnam. The facility, equipment and suppliers have not yet been finalised.

What do the colours mean?

Our packaging takes creative inspiration from cờ ngũ sắc, traditional festival flags connected with the five elements. The HUNG palette reinterprets that inspiration; it is not a reconstruction of an ancient royal flag.

A taste of Vietnam. A world of stories.

Some journeys deserve
to be taken home.

A collection of
small wonders.

Places you have been.
Stories you take home.

Sa Pa

Hạ Long Bay

Đà Nẵng